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WEB DEVELOPMENT

No sales? Your web traffic is not the problem!
By: John Iacovakis
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    2007-06-06

    Table of Contents:
  • No sales? Your web traffic is not the problem!
  • Some tips for...
  • If he has...

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    No sales? Your web traffic is not the problem! - Some tips for...


    (Page 2 of 3 )

    Some tips for a successful advertisement:

    - Start general, keep it short, and make your page fast loading. - Use a lot of "white space" on your page. - Make sure your company logo or name appears clearly in the ad. Sooner or later, your product or name will become known throughout the Internet. - Do not list features but benefits. - Have no more than 3-4 bullet points on your ad. - Have only one specific offer. - Does your ad look professional? If your page is poorly designed you will not succeed. - Tell people what to do. Put a "click here" button on your ad. Believe it or not it makes a difference! - Use a dark background. It contrasts most sites and grabs the attention of the visitor. - Don't send people directly to a sales page. Use proven marketing strategies like free offers, free reports etc, to generate a lead: Most people will not buy anything on their first exposure to it.

    Your landing (or home) page should not be overwhelming and confusing for a new website visitor:

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