Most Common SEO Mistakes Developers Make - More Common Mistakes to Avoid
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Common Mistake Three: Making authentic posts URLs that feature a date instead of words, and not allowing those to change manually.
A post URL that only includes the post date is a URL that does not allow for a chance to use the keywords from a title in the URL. This may seem like it is a silly thing, but those words can help some engines to index with greater accuracy. In a competitive field, any advantage is one that is worth considering.
You may have noticed that this one is a two-parter. The second part is about giving the ability to manually change those auto generated URLs that are based on the title. Why would you want that ability? Well, perhaps a title needs to be changed! Maybe the chosen title only makes sense in the context of a post, and the author wants a URL that more obviously conveys what the post is about.
No matter what the reason is, you should give that control to the end user when possible. Just be aware that this can be a real challenge, or even impossible if you are programming a template for a blog host with default rules against this practice. In some cases your style sheet can be used to override this, and in other cases nothing you do will change the default. Be sure to know which you are dealing with before you begin the development process.
Common Mistake Four: Expecting sidebars to be indexed
This may be the one that will change the look of some of your sites. It will not be dramatic, though. A lot of designers and site managers do not realize that content in sidebars is rarely, if ever, indexed by a search engine. Consider these areas to be for human use only.
Sorry, I know that it seemed like such a good place to add in free links, but it just will not work. If you need to add links, look to headers, footers and post bottom link lists.
While we happen to be on the issue of things that will not be indexed on a usual basis, we should talk about members-only areas. Any site content that is locked up behind a username and a password will not be indexed by a search engine. That does not mean a username and password to post a comment, as long as the comments are visible on the site without signing in. This only means things that you would have to log into the site in order to view.
This means that users-only or subscription sites will have some issues with search engines placement unless they want to give away some content so that the engines have something to use.
Now you have an idea of how to make your unique and in-demand designs even more useful to your clients. These tips will even help your own sites to grow and prosper. Enjoy your new-found knowledge and hopefully, in the near future, you will get a chance to use that knowledge in a new project. Just be sure to talk to your clients before you integrate these tips into an existing concept or change a site that you also maintain.
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