Most Common SEO Mistakes Developers Make - Common Mistakes to Avoid
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Now, let's get down to business and look at some of those common mistakes, so you can avoid them and provide SEO friendly designs to your clients.
Common Mistake One: Skipping Meta fields
Yes, in the past some engines have taken issue with abuse of these Meta fields. This does not make them, in and of itself, a bad thing. Keeping the Meta tags and description for the site is important. It allows your clients to have at least some control over what is being shown of their site when they are indexed by a search engine.
All of your clients may not choose to use them, but you never know. Six months down the road they could change their minds and want those fields. You are not really going to want to go back and make alterations just for that. If a client decides not to use the fields, then they can just leave them blank.
It should have no negative impact on the site to leave them unused. Just be sure to give your client some basic instruction on how to properly use these fields. That way you do not end up doing more harm than good. A client who has never heard of keyword staffing could easily end up doing it inadvertently.
Common Mistake Two: Trying to decide between Do Follow and No Follow by yourself
Using Do Follow or No Follow for links as a default, especially when those links are in a comments or forum section, can be a controversial decision. A site that defaults to No Follow is often accused of acting as a black hole, which is not a reputation that most new sites want to garner. A site that is by default all Do Follow, on the other hand, can end up with a serious issue with spam commenters. That means a lot more comment moderation will be needed.
Either of these options has its up side and its down side to consider. As the developer, you are probably not the best person to judge this issue. The people who will be running, managing and promoting the site should be the ones to make a decision on this often delicate issue.
That having been said, if a client comes to you for advice, you can choose to give them a hybrid option: do follow links in posts and no follow for links that are in the end user comments. Many sites find this to be a happy medium for SEO.
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