More Than Just Looks. How Your Web Design Can Hurt Your SEO - Other Common SEO Pitfalls
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If you are worried about issues that are less visual and more code- oriented, then these are the pitfalls that you may want to be aware of.
Choosing a content management system without any ability to customize your SEO. That will put you at a serious disadvantage. You want to have the most possible control over your SEO situation.
Not using your keywords in your titles and URLs. This does not have to be done every time, but it should be in a good percentage of posts.
Failing to use a good "more" tag. Simply using "more" is too generic to be of use to a search engine. Try using a more descriptive follow tag. You could say something like, “See the multiplayer mode demo for Bioshock 2," "Steps for repairing a 57 Chevy’s transmission here," or even "-Insert the post name here- continues”. These "more" tags can be used as a way to draw in readers, and get keywords.
Now, if you are sick of being told what you should not do, here is a list of some things that it would be good to do.
Use your research. You carefully compiled SEO information and created a list of keywords. They will see you in good stead. Using them in your titles and URLs will not only let you index easier, but will help your readers to be sure what the posts are about. As it turns out, readers love clarity as much as engines do, because neither wants to waste time on a bad lead.
Use a site map if your site is complex, or relies on flash sections. This way you get a full index from the engines. Sure, they take a little bit of effort to make, but you will find them to be well worth the time for a complex site. This may, at first glance, seem impossible for a blog, but if you pre-set the tags, and map to those tags, you will be able to manage the map without having to update it every day, which would be very annoying.
Use a log in model wisely. If you never show anyone the value, then you will never get anyone who is willing to pay for your content. Giving a little bit away in one of the forms mentioned earlier will keep your information from being on every blog in your niche, while still drawing people in.
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