More Than Just Looks. How Your Web Design Can Hurt Your SEO - Relying on Sidebars
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Unlike headers and footers, which do count in your SEO strategy, side bars donít. That can be an extremely annoying fact, if for no other reason because side bars are a great place for keywords. They can list all of your tags and titles in one place, and many of your human end users find this feature to be the best way to get to the stuff that they want.
So why do engines think of them as a no fly zone? There are a couple of theories. First, it would create a redundancy that may artificially lower ratings by making post titles seem like duplications.That is not something that you want. Second, it would encourage people to stuff keywords into their sidebars the way that they tried to do with headers for a while.
So how do you combat this? Simple, you just need to create a site map that will help to keep your categories neatly in order. Then you do not have to worry about whether or not your sidebar is indexed. Bear in mind that your tags will already be scanned with each post, so you didnít really need to worry about that to begin with.
Now that you know about these design-based common flaws that may adversely affect your SEO, you can steer clear of them and design a better site.
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