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WEB DEVELOPMENT

More Than Just Looks. How Your Web Design Can Hurt Your SEO
By: Katie Gatto
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    2010-02-22

    Table of Contents:
  • More Than Just Looks. How Your Web Design Can Hurt Your SEO
  • Expecting Content Behind a Log on to Count in Your Rankings
  • Relying on Sidebars
  • Other Common SEO Pitfalls

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    More Than Just Looks. How Your Web Design Can Hurt Your SEO - Expecting Content Behind a Log on to Count in Your Rankings


    (Page 2 of 4 )

    If your site is a members-only affair, then expecting your content to be indexed is just a fantasy. That can be an annoying fact if you happen to be working on a pay-for-subscription model. Just because you want to keep your content safe and proprietary means that you have to be excluded. Sadly, yes. Think of it from the search engine's point of view.

    1. You made parts of your site off limits to the general public. The engine's bot has no special tools to access those areas.

    2. Accessing off limits areas with the bots would be an invasion of the privacy of the users who hid it, and also hacking. That would leave the engine's makers open to both civil and criminal litigation.

    3. Even if they could index the content, users who searched with the engine and clicked on the links would come to a dead end, grow frustrated with the engine and cease to use it.

    So, if you have designed a pay-for-use area, consider these strategies.

    1. Make a small portion, like the first paragraph, available to viewers as an incentive to buy. If you choose this option, be sure that your keywords for the piece show up in that paragraph. If they donít, you will lose the value. Just keep it from looking like keyword spam to steer clear of a negative ranking impact.

    2. Make full abstracts freely available with links to subscribe for full pieces. As with the above option, you will want to make sure that you use the keywords in this summary, but do so in a natural way.

    3. Offer a small number of the complete articles for free to draw in readers. This is a good option if you want to cover a smaller number of keywords for the site as a whole, and give away some content with ads to bring in revenue.

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