Mastering Your Landing Page - Indicate your clear...
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* Indicate your clear call to action. Always place an “Add to Cart” link beside the item description and price list of each product or service. “Enter email to subscribe” can work for promo emails and newsletters, or “Click here to download” if your service includes access to files or software.
* Don’t ask too many personal details from your readers. Unless they’re making a credit card purchase for your products, asking for the users’ name and email address is enough. You need to assure the users that the information will be kept confidential.
* Don’t overdo your web design. Avoid flashy signs as they can pull your readers’ focus away from the articles in your web page. Keep a consistent look and feel to your site - it helps if you use the same colors, fonts, lay-outs, and navigation buttons all throughout your website.
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