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WEB DEVELOPMENT

Mastering Your Landing Page
By: Matthew Bredel
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    2007-07-17

    Table of Contents:
  • Mastering Your Landing Page
  • Use the landing...
  • Indicate your clear...
  • Landing pages play...

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    * Use the landing page to provide general product information. Include product photos, item descriptions, and price per product quantity or length of service. Short testimonials from your existing customers can also help.

    * Do not direct visitors to your homepage if you are advertising for a specific offer. In this way, youíll prevent your prospect buyers from wandering away from the possible purchase or sign-up actions that you want them to take.

    * Utilize one landing page for every product or service. If you have enough resources, itís best that you design a separate landing page and campaign for each product or service. If you offer a wide range of products or services, you can group them according to product or service type and then create a single landing page for each type.

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