Making the Most of Your Titles and Meta Descriptions - What is a title?
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This is, by far, the easier of the two concepts to grasp. Most of us know that a title is a sentence that introduces the main idea of your piece to the reader. That is relatively basic. What few people realize is that there are a few different types of titles. Some of the common types of titles include:
The Newspaper Headline
This type of title is usually short and sweet with no descriptive language.
The Teaser Headline
This is one that provokes you to want to know more. For example a headline that says, “Guess what Brittany shaved now!” would be a teaser.
The Summary Headline
Mostly used by academics, this gives results first. They sound like this: “Negative correlation shown between bad manners and life span.”
While there are other styles besides those three, you will most commonly encounter and use these big three. Knowing when to use them on your site is mostly a matter of judgment. Just do what you think is right.
Also, do not be afraid to mix and match your styles on your site. Just remember to make sure that your title style matches the specific piece that you are attaching it to. Otherwise you may confuse the readers.
Next: What is a Meta Description? >>
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