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WEB DEVELOPMENT

Make Your WordPress Website Look Professional
By: Codex-M
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    2009-10-28

    Table of Contents:
  • Make Your WordPress Website Look Professional
  • Who are You?
  • What is Your Business?
  • Tweaking WordPress

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    Make Your WordPress Website Look Professional - Tweaking WordPress


    (Page 4 of 4 )

    Now we know the factors affecting the website's professional appearance, it's time to list what Wordpress tweaks need to be made to include these items in the site. Let's get started.

    First, avoid making your WordPress site look like a “Blog.” Visitors came to the site to get to know your services (and possibly avail themselves of them), not to read your blog. So you'll need to take out the default WordPress navigation menu which is completely irrelevant to the purpose of your website. For example, you'll need to get rid of "Recent Post," tag-related links (such as Browse by Tags), meta information, and category (your site may have categories, but this part of WordPress's navigatio is intended for use with blog posts).

    Second, when you publish content as outlined above (examples: About Us, Terms and Conditions, Testimonials, etc) , ALWAYS USE PAGES, NOT POSTS. Using posts is not recommended as it will make your WordPress website looks like a blog.

    Third, use a static front page. This will ensure you have an entirely static home page which will not change if you add new pages. A static front page is important to a professional-looking website; it lets you provide consistent information and gives you full control of your home page content.

    In order to set a static front page, follow this simple procedure in Wordpress 2.8:

    Step 1: Log in in to your WordPress Admin panel.

    Step 2: Go to Dashboard -> Settings -> Reading, and then follow the screen shot below:

    In the example above, note that I am setting the front page to use the page I created, entitled “Home.” So “Home” contains the home page content which I can easily modify through the WordPress CMS if it needs to be changed (for example,  adding new services you are offering).

    Fourth, use a professionally made banner. A banner is a big factor in website professionalism; the image there should “DIRECTLY” associate with the service you are offering. For example, if you are a dentist, you might have a banner of people smiling and exposing their beautiful teeth.

    Do not rely on the WordPress theme banner; it needs to be changed to perfectly match with your services. If you are not confident in designing your banner, let a website banner designing professional do it for you.

    Fifth, use a professionally made and trademarked logo. If you are very serious about your business, especially if you're looking for long-term success, a logo helps to show professionalism. Tips for designing a website logo are out of the scope of this article. My brief advice is to make it directly related to your services, and again consider hiring a professional website logo designer if you are not confident in coming up with your own logo.

    Sixth, your WordPress theme should match your services. There are a lot of free WordPress themes; select those that are not graphics-heavy to make your site load faster. If you have some money, you can donate some of it to the theme developers or to the http://wordpress.org/ .

    Make sure to read the terms of use for the theme, so you'll know that any changes you make will not violate those terms. .

    Finally, use SSL (https, secured protocol) for pages that require entering credit card numbers and personal information. If you accept payment online or ask for personal information that might be very sensitive, your use of SSL should be stated in your privacy policy. Installing SSL with your existing WordPress website adds more security and will make your website more trustworthy in the eyes of your clients. 


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.
       

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