Link Popularity for a Successful Website: How (Not) to Go About Getting It - Links Manager This...
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Links Manager This program does not go out and search for link partner sites; it only handles swap requests and organizes the link collection. I have not tested it myself.
When building a link swap strategy, note that the search engines are getting increasingly sophisticated in judging the quality of your links. Some things to remember:
Outbound links ONLY to quality sites with content relevant to your site; never "link farm" type sites
Make sure the sites that you link to have not been penalized. This would affect you also!
Incoming links that are placed on the same page as 100:s of other links won't help you; their value gets "diluted"
The anchor text in the incoming links is very important. It should contain relevant keywords; but all links should not have identical text - this looks artificial in the virtual eyes of the search bots
If you follow these guidelines, I believe link swap can still be an important strategy for building a successful web presence.
Conclusion: Link popularity improvement, if you do it the proper way, is still of enormous importance for a successful website. But if done the wrong way, it may backfire. If you want to try the classic link swap method, I recommend using ARELIS ( www.axandra.com ) to make it less tedious.
About The Author
Kai Virihaur is a researcher, web developer, and artist. He runs The Hosting Finder ( www.thehostingfinder.com ), a web hosting directory featuring articles and RSS feeds on web development, website promotion, and online marketing.
This article may be used freely as long as this resource box, with intact hyperlink, is included.
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