Link Popularity for a Successful Website: How (Not) to Go About Getting It - You participate in...
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You participate in online forums, where a link to your site may be included with each post
You start a blog/RSS feed, and get it spread to many subscribers!
All these methods involve work, in varying amounts. Method #2. costs you money, the rest may be essentially no-cost. Method #4. will probably not contribute to search engine ranking, but may give you droves of targeted visitors.
The problem with method #1. is that it's tedious. But you can get software that may automate it by helping you find link partners and manage your link collection. I am aware of these software tools:
ARELIS I have tested this tool, and it seems very promising. It goes out and searches for link exchange partners according to different search methods which you specify. For me, looking for incoming links at sites similar to my own gave the best results. The program then quickly returned many relevant sites. Next, it helps you contact webmasters and keeps the link collection neatly organized. It also creates the link pages.
Zeus A bit similar to ARELIS, but I find it much clumsier. The only way it can search for link candidate sites is thru a list of 100+ search phrases. In my hands, this method produced very low- quality results. At the time of writing, I am trying to get a refund from the company that sells Zeus. They seem very reluctant to honour their money-back guarantee. Buyer beware!
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