Link Popularity for a Successful Website: How (Not) to Go About Getting It
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A classic way of getting seen and noticed on the web is to make sure your site is linked to as many other sites as possible.The strategy of link-exchange has been so overused and abused that search engines are now wary of it and may penalize sites that are linking to "link farms", or to any other sites with non-relevant content.
This is the way it should be. We all want our web browsing experience to be smooth and pleasant. We don't want to get frustrated by stumbling over irrelevant content while following links between sites. On the other hand, webmasters all want more traffic to their sites, and get frustrated when they don't get it. There are two types of benefits from having many links to your website:
- Get improved ranking by the search engines - if you are popular, you are probably worth a visit
- People (not just search bots) actually follow the links and find your site!
If done properly, link popularity improvement is an extremely important strategy to make your website successful. Broadly speaking, you can achieve this in a number of ways:
The classic link exchange (link swap) method; two webmasters agree to swap links
You pay to get incoming links from high-ranking websites
By writing articles and getting them posted on other websites; including a link to your own site
By getting your articles published in E-zines, with links back to your site
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