Talk to your suppliers and other related industry partners and arrange to cross link.
Analyse the incoming links you already have and make sure they contain the keywords that best describe your site.
Examine the link popularity of your well ranked competition. Once you discover who's linking to them, find out if you can get a link to your website as well.
Don't forget - content is king. Link popularity is only useful if your website already provides relevant, keyword rich, information.
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