Link Popularity Algorithms - Know What is Behind Link Building - The effectiveness of...
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The effectiveness of the new approach turned out to be beyond expectations, and shortly afterwards Google has transformed itself from a modest university research project into the biggest search engine and a multi-billion corporation.
The advent of links as a ranking factor has killed the traditional SEO. Page content optimization importance has sunk tremendously while new strategies of website promotion have been brought into the limelight. Link exchange, reciprocal links, link directories, link farms, three-way linking -- all these approaches came into use to answer the search engines shifting to the link ranking algorithms. Sometimes people use these techniques without a clear understanding of what is behind them. Sites get penalized; people waste their time and money -- all because of insufficient knowledge. What is a link popularity algorithm? What algorithms are in use? Which factors are important and what are their weights?
It is impossible to create an effective link building strategy without knowing the answers to these questions. To understand the logic of link analysis algorithms, you have to make yourself familiar with the topic. A great number of research papers on information retrieval are available in the Internet but it would take too much of your time to find and identify which of them are important and relevant. At SEOResearcher.com I collect and summarize the most prominent works on Link Popularity Algorithms as well as on other related topics.
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