Link Popularity Algorithms - Know What is Behind Link Building
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Make yourself familiar with the backbone of the modern search engine ranking systems -- Link Popularity Algorithms.Link building is a dicey strategy, so read about the link analysis working principles to avoid the risks and get the most from your incoming links.
Links rule the Internet. Links bring traffic, links bring popularity, links bring high ranking, and most importantly -- links bring money. Everyday webmasters, promoters and marketers send out tons of emails asking for links, hundreds of companies and thousands of individuals make their living by link building. But what is behind all this hype? Why in the last five years links became such important factor for the success of an online business?
Everyone knows or at least has heard of PageRank -- the most widely used Link Popularity Algorithm. PageRank has proven itself as a powerful measure to identify important resources in the Web and since 1998 it is the backbone of the most successful search engine -- Google.com. Instead of traditional information retrieval technique, page content analysis, which was used by the majority of search engines in the late 1990s, PageRank takes the advantage of the interlinked nature of the Web. It was discovered that hypertext link could serve the same purpose as citations in the academic world. The more people cite your document the more important it becomes. The same is true for web pages.
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