Is Your Web Site Effective? - Is the information...

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Is the information useful to a visitor? One of the mistakes small businesses often make is to put every piece of company information they have up on their web site. Do your visitors really need to know your staff vacation schedule? If it doesn't contribute to the site's purpose, don't publish it.

What is the message you're communicating? Broken links, old information, non-functioning web forms, or missing images communicate the wrong message to your visitors. Make sure your site is a positive reflection on your business, and that it communicates competence and professionalism.

Does your web site look good? Studies show that visitors take less than seven seconds to decide if they are interested in your site, and much of that decision is based on the site's visual appeal. Of course your site should provide functional page layout and navigation, but the design elements should also be appealing and purposeful. The site design should match your existing corporate branding, yet enhance your distinctive "look" and business personality.

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