Is Your Web Site Effective?
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How effective is your web site? Does it really help bring in business?How can you tell if it's time for a web site clean-up, tune-up, or makeover?
Well, you can start by doing a little do-it-yourself web site analysis. First, take an honest look at your web site. Is the information outdated? Have you added anything new to give visitors a reason to come back? Are all the links still working?
Your web site is the face of your business, and the impression it gives to your visitors matters very much. You may have already lost customers due to poor usability, awkward design, unclear navigation, or outdated information.
When analyzing your web site, consider questions such as:
Is your web site purpose-built? At Five Sparrows, we talk a lot about purpose-built sites, and that's where we start when developing new web projects for our clients. You really must know and understand the purpose of your web site before you create it. Make sure you are clear about your ultimate goals.
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