Is Your Site Secure? - Account Registration and Verification
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One way to make your customers feel a little safer on your site is to add account registration and account verification to the process. This simply means traffic will have to create an account before making a purchase on your site. Including this process on your site is simple. Add a form to your pages where users input their email address and choose a password. From here they create an account, and they’re ready to use the features of your site at will. The visitor gains the security of having their own account with which to conduct business, and you get their business.
Want to add yet another level of security to this account-creation mix? Turn to authentication sites and services, Web sites which will offer identity authentication, fraud protection and added security features that help protect the integrity of your customer accounts. Sites like VeriSign (pictured below) offer these and other services which can help you add that layer of comfort for your clientele.
When your pages are protected by a service like VeriSign, your customers will see right away that you’re taking extra measures to ensure their privacy. Make them feel comfortable, and increase your chances that they’ll take advantage of everything the site has to offer.
Next: Data Encryption/Protection >>
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