Is Your Site Secure?
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Your product pages look great…but no one is buying anything. Your payment methods are simple, convenient and easily clickable…but no one uses them. Your site is great…so why doesn’t your traffic seem to think so? Your page problems might not be the result of uninterested shoppers, not enough SEO or poor design. Not getting the response or the income you expected? Ask yourself one question: is your site secure?
Identity theft! This simple, two-word phrase could quickly strike terror into even the most jaded Internet user’s heart. The world is an unsafe place, and the online world seems even more dangerous to casual consumers and surfers. Does your traffic seem tentative in their explorations of your pages? Does much of your site go untouched and unvisited? Do you get few, if any, transactions despite your seemingly wonderful products and services, not to mention clear payment methods? The problem might not be in the your content or in your design, but in your site’s security.
You offer everything on your pages that all those high-traffic, major corporation Web sites have. Your products are just as great (if not better!), your design is graphically attractive, your SEO is on-point and traffic-driving. Your site may be lacking in nothing that immediately meets the eye, which makes it hard to find the culprit behind your lack of income. After all, your site has a lot to offer. What you may not have is enough security features to make your visitors feel safe. Think it’s an unnecessary precaution? The trouble is, most Internet users disagree with you.
E-commerce is highly popular, with more and more Internet users turning to online sites to do their buying and selling. This growing trend is great for webmasters, unless you’re not offering all the security the public seems to want. The words “secure shopping” may look small and simple, but they can make a world of difference to online consumers.
When your traffic feels safe in their purchases, they’re much more likely to make those purchases (rather than second-guessing themselves and deciding not to buy). If users don’t find guarantees of their privacy, if they don’t see enough signs that their information will stay safe, they’re likely to simply leave your site and move on to the next. The popularity of e-commerce means that your site has a lot of competition -- and they’re offering lots of safety.
You don’t need more products, splashier PR or even a prize-winning graphic design to bring customers to your pages. What you need are security features to make them feel safe, comfortable and ready to do some serious spending. Is your site secure? Find out what you need to make it more consumer-friendly and safer for your traffic.
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