No one knows better than you what sort of feelings and reactions you’d like to evoke in your traffic. It’s important to pay attention to the science of colors so you can avoid turning people away from your pages, but don’t shy away from themes and color schemes that mean something to you. If you like certain combinations, don’t be afraid to include them on your site.
There’s a lot of science in site design, but remember it’s people who browse pages on the Web. Above all, you’re striving to please your traffic, so don’t be afraid to choose the colors and patterns that appeal to you personally. After all, it is your site.
If the color arrangement you have on your site already seems to be working, don’t drastically change it no matter what the scientists say. The last thing you want to do with your color is reduce traffic, so play around with your design and find out what works the best for each page.
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