Is There a Science to Site Design? - Colors on the Web
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You know which colors fall into which group, and you even have an idea of what some colors might mean to the traffic who views them. But do you know to blend all this knowledge with the right Web colors? Do you know how all these shades might relate to each other on a single page?
Warm colors (reds, yellows, browns and oranges) are often seen as bold or even aggressive, exciting and challenging. When these colors overwhelm a Web site, the pages may seem extremely powerful or very off-putting, so use these tones carefully and somewhat sparingly. You don’t want to create a constant feeling of excitement or restlessness in your traffic, as this can often prompt them to move more quickly through the site and more quickly on to something else. This won’t benefit your pages.
Cooler colors (blues, greens, purples and pinks) often create a sense of calm or restfulness. They are considered to be relaxing and soothing, making them a good choice for Web design. By using these colors, you’re prompting your traffic to linger on your pages and explore the site more thoroughly.
Neutral tones (whites, blacks and grays) do not promote feelings of excitement or calm, making these good choices in backgrounds. Neutral tones match and complement any other shade and don’t provoke, so feel free to use them liberally on your site.
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