Is There a Science to Site Design?
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You know enough about site design to know that you should choose pleasing colors, a simple layout and lots of navigational links to help your traffic move around within your pages. But do you know what subtle influences you might be creating with those colors you chose so quickly? Do you know why some people love your pages and long to linger there, while others can’t stand to look at them? Is there a science to site design that you’re not even aware of?
Psychologists design their offices to be non-threatening, soothing and restful to promote better mental health. Hospitals use certain shades of color to help patients avoid fear, rage and other feelings that could negate good health. But Web designers often choose the colors they personally like, combinations they personally think are pleasing. When you design your site, are there factors other than your own tastes that you should be considering? Learn more about the science of colors, and the science of site design.
Web Page Colors
It’s important to use color in your Web pages, but just as important not to use too much color. It’s a delicate balance, because you want to provide graphic stimulation without overpowering the eyes of your traffic. In Web design, your primary tool is HTML, the coding language used to write pages on the Internet. Using number-coded color charts, you can use almost any color you like to create your pages…and all the feelings that go with them.
Is there more to it than simply picking and choosing the colors that say something to you? Maybe you favor blacks and browns or cool blues and greens. Maybe you should put more thought into your color palette than that. When you design your site and add all these different colors, is it possible that you’re doing more than creating a page? Is it possible that you’re also creating certain feelings and reactions in your traffic?
To understand the science of site design, if there is one, maybe you should explore the science of colors first. After all, don’t they make up the backbone of all your pages, the very essence of your site?
Next: Color Science…Are You Serious? >>
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