There is a thing called the golden section, the golden ratio or the divine proportion. If you're really into math, you can do a search to learn more. For those of us not so into math, the Golden Section is a little more than a third. If you take a picture, it just happens to look real nice if you show a little more than two thirds sky. The same applies to many forms of composition. This golden section has some relation to basic geometry that seems to resonate with a human's sense of beauty.
When designing things, remember: Line things up, but don't get boring. Use grids to line things up. The golden section looks nice. Peace.
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