Hollywood Studios And The Internet, A Change Is Coming Like It Or Not - The major retailers...
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The major retailers of DVDs, such as Walmart and Target have communicated to the Hollywood studios that they will not sit still for downloads that would be cheaper than the DVDs they sell. Apple has been responsive and is said to be discussing an agreement on the pricing of down loads from it's itunes site.
As usual the big players are attempting to control how, where and at what price the next generation of movies will be delivered to the public. All the major players want to control the delivery process but the time for that has passed. George Lucas himself said that with web sites like Youtube, film makers can show case their talent and deliver it to the public very cheaply, they don't need a Hollywood Studio.
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