Designing a navigation system that looks really cool to you but ultimately sends your visitors clicking away in frustration is not good navigation. Good navigation accommodates the searching patterns and behaviors of your visitors, making it more likely that they will find what they want, and more likely that they will make a purchase.
Lauren Hobson is the Editor of Biz Talk Newsletter and the Five Sparrows Marketing Blog. These are free resources that provide tips and techniques to small businesses, helping them make the most of their web sites and marketing without spending a lot of money. Read the most recent Five Sparrows articles at on websites and marketing or subscribe to Biz Talk at http://www.fivesparrows.com/biztalk.htm. Copyright 2007 Five Sparrows, LLC. All Rights Reserved.
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