Google Traffic Report Card-Does Your Website Pass? Part 1 of 7 - The most notorious...
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The most notorious example of this is the "bombing" done by several blog owners to the George W Bush biography page. Several bloggers left links to the page containing the keyword text "miserable failure" and consequently this page turns up as the number 1 result in Google for the term, even though the words don't appear anywhere on the page.
The "Google Bombing" was done by at most a few hundred links with this link text pointing to the page. Though more links would probably be necessary for a more competitive term. Still, it goes to show how important link text is to the rankings of a page.
Google Bombing is nothing new. But what many people don't realize is that Google places more relevance on the anchor link text that it finds when it first discovers a link to your website. Each consequent link either adds value to that first impression or subtracts from it.
Many times you can control which link google finds first just by knowing where google goes regularly (like on a daily basis) and effectively placing your link in it's path. This is called "baiting" the google bot to visit your website through this link.
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