Getting Links To Your Site - Quality vs Quantity...
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Quality vs Quantity Links:
Quality links are the most important. You want as many relevant links as possible. Remember that search engines are not some scary computer. Yes they are made up of complex algorithms but they are all designed to do one simple thing – provide relevant search engines results.
With this in mind relevant links are much better than non-relevant links. If you have a site about cars then you should have links from other car related sites. It makes less sense to receive a link from a site about cooking than it would be to receive a link from a fellow car site.
Relevant links are given more weight. So yes, the cooking link to your car site will still count, let’s say for arguments sake 2 out of 10. Your relevant car link however will score 10/10. So it will take 5 non-relevant links to equal 1 relevant link. This is not a ratio set in stone but one that has worked very well for me.
In the best case scenario you would receive a link from your competitors ranking at the top of the search engines. These links are seen as “Authority Links” and count more. If you had a site on books and received a link from Amazon.com don’t you think that would be better than receiving a link from Bob’s Book Store? Of course it is better. Remember, get links from authority sites.
This may be difficult initially but once you have established your site by obtaining directory listings and a few reciprocal links it only gets easier. As with any business, it is harder to get it off the ground initially than to maintain it.
Next: How to get links... >>
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