Four Critical Web Design Rules - Multiple navigation points...
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Multiple navigation points makes it easy to find things. Repeat the top menu and at the bottom. Also create a left or right menu.
Using links within your text to other areas on your site. You can create links so that they are good for search engine optimization (SEO). There are generally two ways to create links within your text:
The wrong way: ""For search engine optimization techniques, click here.""
The right way: ""Good techniques for search engine optimization are important to use.""
Using link text (anchor text) that describes what the link is about is the best way. Search engine web crawlers (programs that automatically index the contents of websites) visit your site, they ""read"" links. Spiders can index descriptive links into a subject or keyword category. Spiders have nothing to work with when reading a ""click here"" until it reaches the linked page.
This is Cross Linking - use it as much as possible when it makes sense to do so when writing your content.
3. Consistent Design
At most, one or two layouts should be used in your site design. As a reader browses your site, they should be able to get used to looking in the same place for your navigation, for your sub-navigation and for your content. That's all there is to say about that.
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