Evaluating Website Performance - For example...
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For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100.
If your website is set-up to get visitors to fill out a form, make sure to then figure out what the difference is between your site conversion rate and your free trade conversion rate. This is because not everyone who fills out your form will actually become your customer. However, whether your site is set-up to sell a service or product, or to get the visitor to fill out a form, the site conversion rate will measure the success or failure of your website whenever you make changes to the site.
You may find that you need to implement some additional marketing strategies if you find that traffic to your site is ideally low. There are several efficient methods to improve the stream of traffic to your website, particularly launching a search engine optimization campaign. This campaign is targeted at increasing your position in search engine results so that people can find your pages faster and easier. You can either research the steps you need to take to adapt to your search engine rankings, or employ a search engine optimization company to do the work for you.
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