Effective Website Design - Punch Up Your...
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2. Punch Up Your Sales Copy
Many people view a website as an impersonal tool, a way to reach many people quickly. They tend to loose focus on the personal aspect of doing business and creating strong customer relationships.
For example, if you walked into a brick and mortar store and an employee approached you waving banners, and saying “LOOK AT THIS!” you would most likely run the other way. On the other hand, if a knowledgeable sales person approached you and said, “We have some wonderful specials that we have hand picked just for you,” you would be much more likely to stay. Just as in the real world, you only have a few seconds to make a good impression.
As we mentioned above, the first paragraph is the cornerstone of your entire website. It needs to be informative, to the point and most importantly; it has to leave them wanting more.
3. Test Your Website
Another common mishap in website design is overlooking different monitor sizes, browser types and font preferences set by Internet users.
Your site may look just fine to you, but to someone on a 13 inch monitor with their default text size set to “Largest” it may look just plain awful. Most browsers allow you to view a website using four or five different font sizes. It is a good idea to view your site using all of them to make sure your design remains intact and that the formatting of your text is how you want it to look.
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