Discovering Your Website Appeal - Garamond and Tahoma...
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Garamond and Tahoma are very good for shorter descriptions. However avoid mixing and matching too many fonts with each other. This will create visual disparity between what you wish to say (in your writing) and what your target audience (customer) wants. This will translate in minimal or dismal sales; definitely not what you want for your business!
Also, bear in mind that your customer came to your website in search of information. Help them by making it easy to obtain information about your company, the products or services you provide.
Avoid price lists in service related websites. Why? Because you narrow the opportunity to negotiate. For example, if you have a psychotherapist website and you automatically place £500 for 1 hour session, you’ll have very little customers.
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