Discovering Your Website Appeal
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When you’re designing your website, you have a look you wish to achieve.This look is usually geared towards the product or service you are providing. For example, a website that wants to sell several products will have images and relevant text (content) to describe the products and their benefits.
A service oriented website typically states the service offered and why this service should be used by the customer and the benefits of the service. The appearance is typically flat (meaning straight forward).
The product and service centric website will both have design elements in common:
* Simple to navigate
* Clear layout
* Site map
* Consistency
When choosing the colours of your website, experimentation will help, however avoid garish text and difficult fonts. Traditionally, Times New Roman, Arial, Garamond, Tahoma and Palatino Linotype have been used for many websites. Times New Roman and Arial function well when your customers have to read long passages of text (such as your sales letter).
Next: Garamond and Tahoma... >>
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