Choose The Right Website Copywriter To Boost Your Website`s Profits - Will they be...
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2. Will they be able to produce original content?
There are a lot of ways to ensure that your content is purely original. Ask the website copywriter for a guarantee that all written materials will be checked explicitly for duplicate content. To avoid plagiarism and other copyright issues, they must run their work through originality checkers such as http://webmasterlabor.com/tools/checker and http://copyscape.com, or other reliable duplicate content checkers available to them. Your content plays a very important role in search engine optimization. Passing off content that you can easily find in thousands of other sites won't help your PageRank or traffic at all. Original high-quality content is indeed the best way to optimize search engine results -- and a website copywriter producing original material makes it all happen.
3. Does the website copywriter have a back-up?
When you retain the services of a ghost writer for a long period of time (to produce blocks of content, for example), you must make sure that there are contingencies in place -- just in case they become unavailable all of a sudden. Having a back-up will ensure your deliverables. Moreover, you have to ask if the back-up is just as, if not more, capable than the original writer. You wouldn't want your content quality to nosedive whenever your leased writer is temporarily unavailable. Using a copywriting company, as opposed to a single freelancer, is your best choice if delivery and quality consistency are important to you.
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