Big Opportunities in Online Video - And the...
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And the plans are ambitious with good reason. According to the Multimedia Research Group IPTV subscribers currently number somewhere shy of 4 million today while some 36.9 million is projected by 2009. This number may sound ambitious, but I think it isn't. Just look at YouTube's runaway success. In less than the course of one year this video on demand website went from scratch to the number 16 most trafficked website, according to Alexa.com. Friends have forwarded most of us YouTube videos; I consider it is the ultimate viral platform yet witnessed via the Internet. And speaking of YouTube, I also believe that because it is a platform, a service that's enabled by recent improvement in broadband coverage and video capabilities of hand-helds and PCs, it will be hard-pressed to maintain its stunning dominance in the field. The methodology is simple enough that it will be duplicated. YouTube will likely pair with a bigger fish (Yahoo, perhaps) and become a footnote in the larger convergent trend that brings this triple play to life.
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