Big Opportunities in Online Video - Broadband connection should...
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Broadband connection should simply be thought of as a greater performance capability between your computer and the Internet, a wider spigot for information flow, if you will. And through this spigot we receive data in the form of Internet Protocol packets that make up content for media consumption. Improvements in software and computers allow us to watch hi-resolution video along with stereo quality sound on our home computers.
The promise in this capability is not lost on media companies and advertisers. Cognizant that online advertising topped $12.5 billion in 2005, up about $3 billion from the previous year, IPTV is being eyed like candy as the centerpiece for the telecom dream of delivering the "triple play" to consumers.
This ballyhooed triple play is the convergence of voice, data, and video – telecoms are best poised to capture this prized market, through partnerships from the big Internet players of course. Many of the deals we see today, most recently Google's agreement to syndicate and distribute Viacom offerings to third-party web properties, will be ramped-up until the medium firmly establishes itself. Indeed, the advertisers like Google will get good practice at delivering web-based video ads through content like MTV or VH-1 that allow a decent degree of targeting with full measurability on the behalf of the advertiser.
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