Web Development

  Homes arrow Web Development arrow Attention Grabbing Web Design Will Kill Your ...
 Webmaster Tools
 
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML to PHP 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
 
Password Strength
 
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
WEB DEVELOPMENT

Attention Grabbing Web Design Will Kill Your Sale!
By: Developer Shed
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0
    2004-02-10

    Table of Contents:

    Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH DEV MECHANIC

    TOOLS YOU CAN USE

    advertisement

    Attention Grabbing Web Design Will Kill Your Sale!
    by Per Strandberg

    In the of-line marketing world it is all about trying to get the attention of the potential consumer to a commercial message.

    The primary goal is to get noticed by the public.

    It doesn't matter if it is for radio, TV, magazines, newspapers or posters.

    It all comes down to getting noticed.

    On the Web this doesn't work!

    The reason for this is that on the web, the net surfer is actively searching and looking for information from this gigantic data repository and database that we call the Internet.

    They are scanning and reading text on web sites and they are mostly blind to graphics and pictures.

    In the of-line world the potential target is mostly passive and experience ads in a state of relaxation among other stimulations. Here you must scream out your message to market your product or service.

    Off-line people are passive!

    On the Web people are active!

    What does this mean for your web site?

    For one thing, when anyone visits your web site, you at that moment already have their full attention. So, there is no need to get visual attention to attract your visitors.

    They are on your site, already!

    But, you normally have their full attention only until they have decided if your site is what they are looking for or not.

    If your site is not what they are looking for or they don't understand that your site is what they are looking for they quickly leave your site, never to return.

    The time between they arrive at your site and decide to stay or leave is very short.

    Normally around 10 seconds!

    If you use flash or large graphics, which take to long to load, most people leave without figuring out what your site is about. The attention span on the Net is short!

    The web surfers don't look at graphic so much as they are reading the information you present.

    When they arrive you need to keep their attention and inform them about what your site is all about and describe its benefits.

    You need to keep their attention, but not by an attention grabbing web design!

    Instead, use attention grabbing text!

    The most important attention grabbing text is the headline!

    The headline will break it or make it!

    Does this mean that the web design can look sloppy or amateurish?

    No!

    It just means that the design of a site should not be made with extensive graphics or flash presentation. This will just confuse and take to long time to download.

    If you make a clean and easy navigational web site you are much better off!

    Yet, what one see on the Internet is to often sites with advanced web design that to often leave you asking what its all about and what its creators are thinking!

    If website owners and webmasters concentrated much more of their effort on text information and less on design they would see much better response from their potential customers.

    There is no need to hire a web designer and pay them several 1000 of dollars to make a site attractive and to make it commercially viable.

    In most cases this is contra-productive.

    The web designer often will kill your sale by creating attention grabbing web design.

    Instead, put your effort on the text information on your site!

    About The Author

    Per Strandberg is a software designer and web site maker! He has a web site which offer data backup information at http://www.data-backup-and-storage.com. Visit his site with web traffic generating tips at http://www.catch-traffic.com

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More Web Development Articles
    More By Developer Shed

       

    WEB DEVELOPMENT ARTICLES

    - On Page SEO for New Domains
    - Improve Your Site`s Speed
    - Safari Books Online Review
    - Creating an Estore From the Ground Up
    - Most Common SEO Mistakes Developers Make
    - Making the Most of Your Titles and Meta Desc...
    - Five Ways Using Flash Can Damage Your Site
    - A Web Designer`s Guide to Colors
    - Use Webstarts to Create a Free Site
    - More Than Just Looks. How Your Web Design C...
    - How to Design Content Pages
    - Mint Review
    - Make Your WordPress Website Look Professional
    - How to Create a Mobile Web Site
    - Meta Tags: Still Useful?

    Developer Shed Affiliates

     



    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap