An Introduction To Website Analytics - On the flip...
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On the flip side, website analytics may also tell you if your competitor is inflating your advertising costs by repeatedly clicking on your “pay per click” banner!
How to make the most of your web analytics reports
Choose carefully: Identifying an appropriate analytics vendor is paramount. Check their credentials – while there are lots of free sites, they might provide nothing other than visitor counts. Quality suppliers offer a basket of products – tailored to clients’ specific business needs.
Ask why: While analytics software can be a very effective tool, it’s important to know how to use the insight that is generated. That’s no different from say, a supermarket, where candy is placed near the checkout, because experience has shown that customers will buy it on impulse. Let’s assume for a moment that your analytics report says that lots of people drop out before reaching the “buy now” page.
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