An Introduction To Website Analytics - An extreme example...
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An extreme example would be a study of visitor behavior on BBCi Search Service, which found that 1 in 12 search terms were misspelled!
Study advertising effectiveness: The U.S. online advertising market is booming, and set to cross US$ 16 billion 2009. That is almost twice what it was in 2004! Sooner or later, youíll find yourself contemplating an Internet driven campaign. Website analytics will enable you to find out how your website shows up in organic and paid searches, which banners are being clicked on the most and which affiliate sites work best. It could also help you review the performance of different keywords and judge whether you need to tweak those that havenít delivered.
Evaluate online sales: Letís face it! Your ultimate objective is to drive sales, and youíd rather put your money elsewhere if your online initiatives are not turning the cash registers. Your web analytics software will create reports that can tell you what kind of sales are being generated, how many customers return, who are the prospects and so on. And from that, you can calculate the ROI of your campaign.
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