An Introduction To Website Analytics
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You recently revamped your firmís website or are planning an online marketing campaign, but are not really sure what youíll gain in return?Website analytics is a science whose aim is to answer such questions.
In this piece, weíll take a look at the benefits of web analytics and ways to optimize its tools.
Bet youíre already thinking this is geeky stuff! But if we get rid of the jargon, website analytics simply means the study of the impact that a website has on its users. For example, what are the pages that most visitors spend time on? Which products sell best online? Is the registration process a turn-off?
But thatís not all. Web analytics software can provide a whole lot of information in fine detail, thereby bringing valuable insight to marketers looking to refine their online strategy.
Things you can do using website analytics
Understand visitor behavior: Monitor the number of visitors and where they come from, understand how they navigate your site and what keywords they like, or get a feel of whether your site is meaty enough to hold their attention.
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