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WEB DEVELOPMENT

All Grown Up: Why You Don`t Need a Website
By: Ilene Rosoff
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    2007-07-17

    Table of Contents:
  • All Grown Up: Why You Don`t Need a Website
  • A large hurdle...
  • The Elements of...
  • Website Maintenance...
  • It's a Process...

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    All Grown Up: Why You Don`t Need a Website - Website Maintenance...


    (Page 4 of 5 )

    6) Website Maintenance - How will your site be maintained and updated? Having both small business web development and managed web site hosting as a package is immensely helpful for maximizing web server resources, identifying problems and keeping the site maintained and updated.

    7) E-Commerce - Will you be actually selling on your site or using it for lead generation or information dissemination? If you are selling products, who will create and maintain your product database. How will transactions be handled? What about web server requirements? Working with a professional can help ensure you make the right choices for your e-commerce site.

    8) Business Process Interaction (database development, customer relationship management, integration with your business management systems) - A website needs to be more than just an ad on the Internet to be effective as a business tool. There are many ways the web can be used to improve your business processes and integrate with your existing systems such as accounting or contact management.

    9) Website Marketing - How will people find you on the web? Will you optimize your site for organic search or employ paid marketing techniques or a combination? What directories should you list your site in? Search engine marketing has evolved to be a complex specialty. It's critical that you understand the tools available for driving traffic to your site and if needed, know how to evaluate and engage a web marketing specialist.

    10) Website Analytics and Conversion - Having a great site isn't enough if your visitors aren't doing what you intended; buying something, contacting your company or using your site for an information source. Does your site have usability issues? What kind of reporting will you use to track site visitors? What do you need to know and do to convert your visitors into action-takers?

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