A Web Designer`s Guide to Colors - Color Combination Cautions
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Be aware of the following:
Any combination that is a national flag may inspire patriotism in visitors from that country, or hostility from peoples of less friendly nations. That may sound like an impossible project, but you only have to worry about likely combinations.
Watch out for colors associated with a specific holiday. We looked at some of these earlier, but there are many more specific ones to consider.
Also watch out for combinations that will be offensive to the eye, or just confusing. Consider carefully before you choose to use a combination like walnut brown with neon yellow text.
Now, let's talk a bit about color and font. While going over each and every combination is impossible, we can talk about a few general rules.
- Block fonts tend to convey a sense of authority or fact. Pairing them with red can give a distinctly authoritarian air. Think of a stop sign.
- Rounded fonts convey a sense of playfulness, but that meaning changes greatly with color. To give you an idea, picture the word "fun" in rounded letters first in pastel pink, and then in neon. Feels different doesn't it?
- Script style fonts convey a sense of elegance that is usually paired with darker colors.
- Non-script handwriting fonts can lead to a casual feel with any color.
Of course, these are only basic guidelines. If you want to mix and match seemingly disparate elements, go ahead and give it a try. Just be sure to be careful, and test any combinations you use on others to avoid unpleasant surprises.
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