A Web Designer`s Guide to Colors
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When a web designer sits down to work on a new project, they have a lot of concerns to balance. For the most part, those concerns are about practical and functional issues. You have to worry about merging a set of elements and codes to create a cohesive and useful design. A good web designer manages to balance all of those concerns. A great web designer manages all of those elements and makes a design that is visually appealing.
One of the most important things that allows a web designer to make an appealing design is to master the use of colors in the sites they design. If you learn about using colors in your designs, you can make your designs even better then they already are.
Today we will look at everything that you want to know about using colors in your web designs. First we will look at some of the common associations that come along with colors. Then we will talk about pairing colors, and after that we will look at how pairing colors with fonts can create visual effects and influence a site's feel and your user's mood.
For the purposes of common associations we will be treating shades of blue in two distinct categories, light blue and dark blue, because they can have very different connotations. If you are skeptical, picture an officer of the law in a baby blue uniform. It doesn't exactly inspire the same confidence as the classic navy color does it?
Also, while some consider black and white to not be colors, they will still be covered in this piece. Why? Because you can still design with them, and they do carry significant emotional resonance in many cultures.
Speaking of culture beliefs, reactions mentioned in this piece are specific to western culture unless otherwise noted within the listings. All of that having been said, we can move on to looking at the meanings of specific colors.
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