If a customer ever has to ask "Where am I?", you are almost guaranteed not to get a sale. Page titles and headers are just another way to clarify to the customer what page they're visiting.
Found at the top of each page or dividing content by subject, headers should be bold and in a larger font than the page content. This clearly defines the purpose of the page and the content found on it, allowing the customer to easily navigate throughout the page.
Customers need to be able to navigate through a site with as little work as possible. The easier it is to navigate throughout a site, the more likely it is that your customer will stay long enough to purchase and continue to come back. By following these five simple tips, you help customers and search engines navigate through your site, thus increasing your sales potential.
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