3 Critical Elements of a Client-Generating Website!
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Quick - what is it (exactly) that you want your website to do for your business?When I first ask my clients this question, the response I most often get is: "to provide information about who we are, and what we do."
And that's perfectly fine.
However, experience has taught me that what these service professionals really want from their website is a consistent flow of "warm" leads from prospects who are ready to do business with them.
Here's the deal: You're missing out big-time on generating more clients if your website isn't set up to do the following three things:
Number One: Your website MUST answer these two questions for your visitor (and very quickly I might add):
1. What does this service professional do?
2. How is this going to BENEFIT/HELP me? If your home page doesn't immediately intrigue your visitor and tap into their needs within those first critical 3- 5 seconds...they'll click away, and you'll lose them, most likely forever.
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