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15 Website Elements That Attract Visitors
By: Developer Shed
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    15 Website Elements That Attract Visitors
    by Catherine Franz

    Here is a quick list of components that make a website
    attractive. They are listed in layers of attractiveness
    beginning with the "must" haves, to "nice to haves."

    1. State the website's purpose up front and clearly of the
    site. Do this as quickly as possible. The visitor needs to
    know immediately if they have landed on the right site.
    They also need to know "whatís in it for me to stay here."
    If you don't provide this, they are gone. 90% of the sites
    on the Net don't do this.

    2. Give visitors the ability to search for exactly what
    they are looking for, if they have something exact in
    mind. A "site search feature" satisfies this best. Allow
    the search feature to be prominently displayed and not
    hidden away somewhere. It is best place in the navigational
    system so that it shows up on every page. Sales letter only
    websites are an exception to this rule. Return visitors and
    visitors that have something specifically in mind, want the
    option and ability to find what they want fast. So give it
    to them.

    3. Photos allow connection. Especially to people who
    process visually. Clip art gets them to pay attention,
    however, it doesn't create much of a connection. Personal
    photos connect within reason. Keep them less than three to
    a page. One photo always needs to be in the top portion of
    the screen on the first page. It doesn't need to be large,
    but attractive.

    4. Ways to capture visitors information wherever possible.

    5. Place items on the site that keep them lingering. Audio
    and video are one of these, yet there are other less time
    consuming and inexpensive ways to keep them entertained.

    6. Articles. For solopreneur sites, your own written
    articles. For other sites, articles with various authors
    yet on focus.

    7. Interactive elements. For example: response forms,

    8. If you use a shopping cart, it must be fluid, no
    hiccups. PayPal is not a shopping cart, itís a hiccup. All
    auto responders must be well written and positive. If
    someone purchased something, they need the energy of "thank

    9. Give offers that are of value.

    10. Clear path of where a newcomer can start if it is their
    first visit.

    11. Newsletter that is consistent with the 80/20 rule.
    80% value and 20% marketing.

    12. E-courses of value.

    13. Well-written e-books: 50-75 pages, plus valuable
    information (info not found anywhere else). Length doesn't
    do more than provide perceptive value. Once purchased and
    the vastness is only fluff, then your credibility is shot.
    Complimentary e-books meet the same requirements.

    14. Give them other ways to receive more on...you if you are
    the focus...or the information if that is the focus.

    15. Automated referral system. If you want referrals for
    your products or services, make it easy for you to get them.
    Set it up so itís as automatic as possible, and clear and
    easy for someone to send you a referral. Be clear on what
    and how you want to give for that referral.

    Catherine Franz, a Business Coach, specialized in writing,
    marketing and product development. Newsletters and
    additional articles: http://www.abundancecenter.com
    blog: http://abundance.blogs.com

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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