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WEB DEVELOPMENT

13 Ways to Destroy Your Website
By: Developer Shed
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    2004-10-08

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    13 Ways to Destroy Your Website
    by Scott J. Patterson

    With all the talk of how to make a great website and ways to
    keep visitors, it is important to also understand the other
    side of designing an Internet business.

    Every day, thousands of websites are finding unique ways to
    turn away visitors and potential customers. Although many
    webmasters know about the obvious “turn-offs”, there are many
    little details that “tick-off” visitors and make them leave.

    In fact, I have found that there are 13 “small” items that can
    make or break a website. To avoid having your visitors “click-
    away” from your site make sure that you include the following
    things:

    1) A Professional Appearance: Most websites don’t need
    flash effects or dazzling visuals. But, your Internet
    business should be perceived as legitimate site, built by
    someone who cares about the content and appearance. In other
    words, the colors and graphics should blend well with one
    another. In addition, all web-copy should be dynamic and
    devoid of grammar or spelling mistakes. Finally, any images
    on the page should enhance the experience for your visitors
    without distracting them.

    2) Proper Navigation: The pages on your website should be
    easily connected. To do this, every section should connect to
    the main page, with a clear and concise menu. Don’t make your
    visitors spend a lot of time looking for different sections.
    Help them by ensuring that the navigation of your site remains
    constant throughout all pages.

    3) An Obvious Theme: Your index page should immediately
    let the visitor know what you are selling or promoting.
    Usually the best way to do this is by briefly describing the
    purpose of your website and include product photos that can
    help people understand your purpose.

    4) A Logo: One of the best ways to “brand” your site and
    remain unique is to have a logo for your Internet business.
    By having a logo, your website is more likely to make
    an “impression” with your visitors and develop a following.
    Any logo used needs to be consistent with the theme and color
    scheme of your site.

    5) FAQs: There will be times when your visitors have a
    question that is not covered by the standard descriptions or
    sales pages. To help them out, it is important to have a
    section that is devoted to answering common questions. By
    creating a FAQ page, your prospects can easily find the
    answers to their questions and will be more likely to order
    from your site.

    6) What’s New Section: With repeat visitors, there will
    be times when you want to update them with current news or
    promotions. The best way to do this is to create a “What’s
    New” section. That way, you can inform old visitors, while
    making sure that they know about all current marketing
    campaigns.

    7) Contact Information: Eventually, your website visitor
    will have a question for you. Because of this, it is vital
    that you list all possible ways that they can reach you. By
    creating a contact page, you will be able to answer questions
    and reinforce the fact that there is an actual person behind
    the website.

    8) Feedback Forms: The best websites always change,
    catering to the needs of the visitor. In order to find out
    what your customers need, it is important to solicit feedback
    from them. A common way to do this is by creating a feedback
    form on the site, which includes questions that will help
    improve the overall quality of the Internet business.

    9) Privacy Policy: With the problem of spam, many people
    are afraid to give out personal information such as their
    email address and credit card numbers. To help alleviate this
    fear, you need to include a “Privacy Policy” section.
    Basically this page will let them know how all information is
    used and if they will be contacted in the future. It is
    better to upfront about your practices than to be accused of
    mishandling information.

    10) Email List: Top websites work on developing an email
    list of prospects that can be contacted in the future. This
    should go without saying, but your email list subscription
    area should have a prominent position on your web page. In
    addition, include a quick blurb about any incentive that you
    offer to visitors for joining the list.

    11) About Us: Most website visitors appreciate knowing
    that a business is run by an actual human being. To help
    personalize your website, you need to include a little
    information about both you and your online business.

    12) Sales Page: Even with the best product descriptions,
    it is important to create a dedicated page that describes how
    your products are superior to your competitors. This section
    should be a summary of all your key features written in a
    dynamic tone. Basically, you want your visitors to read this
    page and immediately buy from you. An example of a sales
    page, can be seen from my own site:
    http://mizambar.com/whyevileye.html.

    13) Refund/Return Policy On the other side, there will be
    times when a customer is not happy. To help alleviate any
    fears that they might have about purchasing online, there
    needs to be a section where potential customers can read your
    rules on accepting returns and refunds. Carefully list how
    and if you accept refunds. If you do not, then be upfront
    about it.

    Because there are over a million websites on the Internet, it
    is now vital that you give your visitors what they need.
    Unfortunately, they will never tell you what is necessary.
    But, by including these 13 items in the design of your
    website, you can assured that you will have a distinct
    advantage over your competitor’s Internet business.
    ===============================================================

    Scott J. Patterson designed and promoted his own online store
    with NO computer experience. To find out how he did it, be
    sure to check out a FREE copy of his ebook:

    http://www.buildingastore.com/free-ebook.html?13L


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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