13 Ways to Destroy Your Website
by Scott J. Patterson
With all the talk of how to make a great website and ways to
keep visitors, it is important to also understand the other
side of designing an Internet business.
Every day, thousands of websites are finding unique ways to
turn away visitors and potential customers. Although many
webmasters know about the obvious “turn-offs”, there are many
little details that “tick-off” visitors and make them leave.
In fact, I have found that there are 13 “small” items that can
make or break a website. To avoid having your visitors “click-
away” from your site make sure that you include the following
1) A Professional Appearance: Most websites don’t need
flash effects or dazzling visuals. But, your Internet
business should be perceived as legitimate site, built by
someone who cares about the content and appearance. In other
words, the colors and graphics should blend well with one
another. In addition, all web-copy should be dynamic and
devoid of grammar or spelling mistakes. Finally, any images
on the page should enhance the experience for your visitors
without distracting them.
2) Proper Navigation: The pages on your website should be
easily connected. To do this, every section should connect to
the main page, with a clear and concise menu. Don’t make your
visitors spend a lot of time looking for different sections.
Help them by ensuring that the navigation of your site remains
constant throughout all pages.
3) An Obvious Theme: Your index page should immediately
let the visitor know what you are selling or promoting.
Usually the best way to do this is by briefly describing the
purpose of your website and include product photos that can
help people understand your purpose.
4) A Logo: One of the best ways to “brand” your site and
remain unique is to have a logo for your Internet business.
By having a logo, your website is more likely to make
an “impression” with your visitors and develop a following.
Any logo used needs to be consistent with the theme and color
scheme of your site.
5) FAQs: There will be times when your visitors have a
question that is not covered by the standard descriptions or
sales pages. To help them out, it is important to have a
section that is devoted to answering common questions. By
creating a FAQ page, your prospects can easily find the
answers to their questions and will be more likely to order
from your site.
6) What’s New Section: With repeat visitors, there will
be times when you want to update them with current news or
promotions. The best way to do this is to create a “What’s
New” section. That way, you can inform old visitors, while
making sure that they know about all current marketing
7) Contact Information: Eventually, your website visitor
will have a question for you. Because of this, it is vital
that you list all possible ways that they can reach you. By
creating a contact page, you will be able to answer questions
and reinforce the fact that there is an actual person behind
8) Feedback Forms: The best websites always change,
catering to the needs of the visitor. In order to find out
what your customers need, it is important to solicit feedback
from them. A common way to do this is by creating a feedback
form on the site, which includes questions that will help
improve the overall quality of the Internet business.
are afraid to give out personal information such as their
email address and credit card numbers. To help alleviate this
Basically this page will let them know how all information is
used and if they will be contacted in the future. It is
better to upfront about your practices than to be accused of
10) Email List: Top websites work on developing an email
list of prospects that can be contacted in the future. This
should go without saying, but your email list subscription
area should have a prominent position on your web page. In
addition, include a quick blurb about any incentive that you
offer to visitors for joining the list.
11) About Us: Most website visitors appreciate knowing
that a business is run by an actual human being. To help
personalize your website, you need to include a little
information about both you and your online business.
12) Sales Page: Even with the best product descriptions,
it is important to create a dedicated page that describes how
your products are superior to your competitors. This section
should be a summary of all your key features written in a
dynamic tone. Basically, you want your visitors to read this
page and immediately buy from you. An example of a sales
page, can be seen from my own site:
13) Refund/Return Policy On the other side, there will be
times when a customer is not happy. To help alleviate any
fears that they might have about purchasing online, there
needs to be a section where potential customers can read your
rules on accepting returns and refunds. Carefully list how
and if you accept refunds. If you do not, then be upfront
Because there are over a million websites on the Internet, it
is now vital that you give your visitors what they need.
Unfortunately, they will never tell you what is necessary.
But, by including these 13 items in the design of your
website, you can assured that you will have a distinct
advantage over your competitor’s Internet business.
Scott J. Patterson designed and promoted his own online store
with NO computer experience. To find out how he did it, be
sure to check out a FREE copy of his ebook:
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