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WEB DEVELOPMENT

13 Steps to Increasing Your Link Luck
By: Jase Dow
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    2005-02-13

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    13 Steps to Increasing Your Link Luck


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    Link development can be an absolute nightmare. It takes up most of a marketer’s time and the yield isn’t always what we originally hoped.

    Worrying about PR, one way inbound links, triangle linking, where to find quality sites to exchange with, it’s all just a huge headache. To be honest, there’s no real way to wash your hands of it, unless you have a huge budget for purchasing text links or to hire someone to do your linking for you. So here are 13 ways to increase your linking luck. They require a little bit of effort, but executed properly, these steps will only bring your site success.

    1. Create a page or series of pages on which you will post the links you are reciprocating. It is important to make sure these pages are a valuable resource to anyone who actually visits them. Try to avoid the use of the word “link” or phrase “link exchange” in your body text, title or file names. Use “resource” instead. Allow visitors to these pages to suggest additions without using link exchange language like “submit site”.

    2. Keep your outgoing links relevant, but don’t be too specific. For example, http://www.realestatelicense.com - this is a real estate license school, so we would list resources for real estate, real estate training, post secondaries, trade schools, education, careers, mortgages, architecture, interior design, contractors, etc. It is important to keep your entire web site’s keyword density to a decent level and this includes not just the keywords you are targeting, but keywords that relate to the theme of your site. keeping your site’s keyword density to a good level is the reason why you should only list related web sites. Dedicating a page on http://www.realestatelicense.com to baking will bring down that site’s keyword density.

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