12 Reasons Your Website Is Failing
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Most Saturdays, I conduct a free networking and brainstorming call, where we critique and give makeovers to 2-3 websites.On the weeks that we don't review websites, the calls are generally “open discussion” of Internet marketing issues.
These calls are just another tool in my very effective marketing arsenal, and you can join them by registering at: http://WillieCrawford.com/free-brainstorming-calls.html
During most weeks, I get dozens of joint venture proposals, and several potential new clients who want me to evaluate the potential of a project that they‘re working on.
Many of the joint ventures that I turn down, and many of the clients that I reject, are for the same reason. Their websites are so poorly written that I know that the websites won't convert. I rarely do outside copywriting, but I often suggest revamping their websites before they move forward.
With the sites reviewed on my calls, and with the sites I look at for other reasons, I notice many of the same mistakes. Here are 12 of the most common:
1) The site has no focus. A website should be designed with its primary purpose in mind. You should have ONE thing that you'd really like most visitors to your page to do. Almost everything on that page should lead the visitors toward deciding to take that primary action. Nothing on the page should distract them and "lead them off down other trails."
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