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WEB DEVELOPMENT

10 Website Essentials to Increase Your Sales
By: Developer Shed
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    2003-09-17

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    10 Website Essentials to Increase Your Sales
    by Shelley Lowery


    If you are a serious Internet Entrepreneur, your top priority
    must be your website. Your website is a direct reflection of
    you and your business. Creating a professional website designed
    to sell will take a great deal of time and effort, as there is
    much more to take into consideration than design. You must look
    at a much broader picture and specifically design your website
    to sell.

    1) You must have a professional looking website. Your website
    is the most important sales tool you have. Your visitor's
    first impression will almost instantly determine whether or not
    you're going to make a sale. A professional website should be
    pleasing to the eyes, well organized, easy to navigate and load
    quickly.

    2) You must specifically design your website to rank high in
    the Search Engines. This involves much more than just
    including META tags. Your KEYWORDS, TITLE, IMAGE ALT tags,
    Text and overall design, all play an important roll in
    determining how your website will rank. You can learn more by
    reading the Optimization tutorial at Web Source.
    http://www.web-source.net/webpage_optimizing.htm

    3) You must use effective sales copy. Your words are the
    entire foundation of your business. Most business failures are
    the result of ineffective copy. Whether it is your website,
    sales letters or advertisements, your words play a major role
    in determining your success. When writing your website copy,
    use the following formula:

    A -Attention - Use a powerful headline that demands attention
    I -Interest - Intrigue interest and create curiosity
    D -Detail - Provide details about your product or service
    A -Action - Call for action

    4) Drive traffic to your site. In order to create a steady
    stream of traffic to your website, give your visitors a
    reason to visit and continue to visit in the future. You must
    provide your visitors with fresh content on a continual basis.
    Content comes in various forms, such as news, articles, tips,
    horoscopes, weather, etc. and is freely available on the
    Internet. Your content should blend in well with the focus of
    your website and be updated on a regular basis.

    The following websites provide free articles for publication:

    http://www.web-source.net/articles/
    http://www.mega-success.com/
    http://www.marketing-seek.com/
    http://www.ideamarketers.com/
    http://www.infobot.net/

    Syndication services provide free content from a wide variety
    of sources. You simply place a small line of code within the
    HTML of your web page and each of the following services
    provide fresh content for you. The great thing about
    syndication services is that once you've placed the code,
    you don't have to worry about updating the content, as it is
    automatically updated.

    Syndicator - Provides free syndicated articles and columns
    with photographs
    http://www.web-source.net/syndicator.htm

    isyndicate - Provides free headlines for news, articles,
    comics, weather and more.
    http://www.isyndicate.com/

    Moreover - Provides news headlines from over 1500 sources.
    http://www.moreover.com/

    ScreamingMedia - Provides free headlines from various
    resources
    http://www.screamingmedia.com/

    5) Provide free instruction. Your website is the storefront
    for your product or service. You must convince your visitors
    that they need the product or service you're offering. This
    can be accomplished by providing your visitors with free
    helpful advice and instruction in the form of an article,
    tutorial, free ebook or free autoresponder course.

    6) Display your testimonials. You must gain your visitors
    trust. By displaying customer testimonials, you are boosting
    your potential customers confidence in you and your product
    or service. You can either create a web page to display all
    of your testimonials or use a script to rotate them on your
    main page. You can find a great random text script here:
    http://willmaster.com/master/merrygoround/

    7) Let your visitors know who you are. Provide complete
    information in regard to your company including, address,
    phone number and email addresses to request information
    and support.

    8) Tell your visitors about their privacy. Create a page on
    your website called, "Privacy Statement," and let your
    visitors know exactly what you do with the personal
    information you collect.

    9) Provide a sample or trial of your product or service.
    For example, if you're offering a Search Engine
    optimization service, provide a free META tag analysis at
    your website. Not only will this increase your sales, but
    it will drive more traffic to your site as well.

    10) Remove the risk. To further increase your sales, you
    must remove the risk by providing a guarantee. A guarantee
    will boost your potential customer's confidence in
    purchasing your products or services.

    A professional website specifically designed to sell is
    one the most important factors in determining your success.
    Take your time and make sure you're looking at the complete
    picture before you begin. If you're not secure in your
    abilities to create your own website, rather than risk the
    potential success of your business, consider hiring a
    professional web designer. Your success depends on it.

    About the Author:

    Shelley Lowery is the Webmistress of Web-Source.net. Your
    Guide to Professional Web Site Design & Development. Display
    complete, professionally written articles & photographs on your
    website that automatically update each week, free. Join The
    Syndicator. http://www.web-source.net

    You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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